It’s critical. Communication is a core leadership function and a key characteristic of a good leader. Effective communication and effective leadership are closely intertwined. Leaders need to be skilled communicators in countless relationships at the organizational level, in communities and groups, and sometimes on a global scale.
You need to think with clarity, express ideas, and share information with a multitude of audiences. You must learn to handle the rapid flows of information within the organization, and among customers, partners, and other stakeholders and influencers.
It is simply impossible to become a great leader without being a great communicator. I hope you noticed the previous sentence didn't refer to being a great talker - big difference. The key to becoming a skillful communicator is rarely found in what has been taught in the world of academia. From our earliest days in the classroom we are trained to focus on enunciation, vocabulary, presence, delivery, grammar, syntax and the like. In other words, we are taught to focus on ourselves. While I don't mean to belittle these things as they're important to learn, it's the more subtle elements of communication rarely taught in the classroom (the elements that focus on others), which leaders desperately need to learn. In today's column I'll share a few of the communication traits, which if used consistently, will help you achieve better communication results. Mike Myatt
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The responsibility of governments to communicate public health information in response to the coronavirus pandemic is clear. Business leaders also have a role in communicating to a broad range of stakeholders, including staff, consumers, suppliers, and investors.In larger companies, leaders can rely on a crisis communications team for advice, but they will still be expected to take key roles in communicating important messages.Rhiannon Evans, crisis manager at UK-headquartered communications agency Beattie Group, said that in both internal and external communications leaders need to demonstrate “what they are doing as a business to keep their … staff and the wider community safe”. She added that leaders’ communications need to align with the company’s values. Oliver Rowe
